Human centred design places the human at the centre of the design process, and focuses on the perspective of the person who experiences the problem.

The design process is performed from their viewpoint – what their needs are, what their pain points are and whether the options currently available to them is truly meeting their requirements effectively…or not.

Quintessential works with you to generate a sense of empathy in order to understand the person at the centre of the process. The key in this process is that the very people who experience a problem must be engaged as a part of the design process, and when possible, become part of the solution team itself if an effective outcome is to be delivered.